Website Design & Local SEO for Attorneys & Law Firms

A good website for a legal practice creates a professional first-impression for new visitors and provides readily available information for clients. But for lawyers that are trying to take on new clients and grow their legal practice, this is no longer enough. Fortunately, it is currently easier than it has ever been to meet prospective new clients at the very moment they are willing to spend money on the legal services that your firm provides. And with professional search engine optimization (SEO) and website design services, your law firm can do just that.

SEO for lawyers varies geographically when it comes to competition, but the concept for getting your law firm’s website to rank in local online search results is always the same. The foundation of every SEO campaign for an attorney website involves identifying the keywords that your ideal clients use when searching online for the services that your law firm provides. These keywords will differ depending on which area of law your firm focuses in, but here are a few examples based on legal practices that our team has worked with:

Identify the best keywords to target for your firm’s practice through keyword research, and then structure your website around them. For each area of practice that you wish to rank for, create a dedicated page optimized around the primary keyword and semantically related keywords for that practice area. Then, build your website accordingly and optimize the technical elements (page title tags, H tags, meta descriptions and other elements) while following Google’s best practices.

A website is the first of three pillars of local SEO. Once your website is built, it’s time to complete the remaining two: Verify and optimize a Google My Business (GMB) profile, and create and optimize directory listings in authoritative online directories like Avvo, Nolo, FindLaw, Yelp, YellowPages and more. The more online directories that your law firm’s contact information is accurately listed in, the more Google will trust your law firm and rank your website in the search results.

For more information on keyword research and SEO for your law firm, check out our blog posts on 6 Easy & Effective Keyword Research Tips and What is Local SEO?

After the above is completed – your website is built and optimized, your GMB is verified and optimized, and your directory listings are created and optimized – the groundwork has been laid for a successful local SEO campaign for your law firm. But equally as important as laying a strong foundation for an SEO campaign, is closely monitoring and managing it on a regular basis. Google’s algorithm changes every day, which means fluctuations in rankings occur on a regular basis. To maximize your business’s online visibility, and to get ahead – and stay ahead – of your competition, it is essential that your SEO efforts are regularly managed and enhanced as the competition dictates.

2. Hire a Traditional Website Designer. This option will cost more than designing the website yourself, but will save you tons of time and ensure that your website has a professional and modern appearance (assuming the designer is an experienced professional). If your goal is to have a professional looking website for your legal practice, but you’re not concerned with the website generating new leads and clients, this may be your best option.

3. Hire a Website Design & Local SEO Expert. This option will allow you to create a website for your law firm that appears at the top of Google search results for the areas of law that your firm focuses in. If your goal is to create a professional website that generates new leads and clients for your firm, then this is your best option.

At Reach One Local, we have helped hundreds of law firms to rank at the top of Google search results in their local areas with professional and modern websites that are designed to convert visitors into qualified leads. Specifically, we specialize in work with lawyers in the following practice areas:

• Personal Injury Law
• Family Law
• Criminal Law
• Business Law
• Estate Planning & Elder Law
• Real Estate Law

We take pride in the work we do for our clients and are proud of the results we have helped them achieve. Below is an example of a recent website that we built for a law firm.

If you’re an attorney interested in what professional website design and local SEO services can do for your law firm, send us an email at info@reachonelocal.com, or fill out the form below to receive a free quote for your law firm. We are here to answer your questions.

For information on other industries and professions that we specialize in helping to build state-of-the-art websites designed to dominate their local search results, visit our client industries page here.