Website Design & Local SEO for Attorneys & Law Firms

Turn Your Law Firm’s Website Into a Client Generating Machine

“Reach One Local created an incredible website for my law firm that allows new clients to easily find me online and call me.”

– Attorney in North Carolina

A good website for a legal practice creates a professional first-impression for new visitors and provides readily available information for clients. But for lawyers that are trying to take on new clients and grow their legal practice, this is no longer enough. Fortunately, it is currently easier than it has ever been to meet prospective new clients at the very moment they are willing to spend money on the legal services that your firm provides. And with professional search engine optimization (SEO) and website design services, your law firm can do just that.

Law firms that implement Local SEO services have a massive leg up on their competition. Attorneys with websites and Google My Business (GMB) profiles that show up at the top of search results for the practices they specialize in are best positioned to acquire new clients compared to other law firms in their area. These are the law firms that have people reaching out to them on a regular basis asking for their help; because they appeared as a solution when the person was searching for answers, and because their website created a professional and helpful first impression that built enough trust for the person to call.

graphic that says 96% of people seeking legal advice use an online search engine

How Does SEO for Legal Services Work?

SEO for lawyers varies geographically when it comes to competition, but the concept for getting your law firm’s website to rank in local online search results is always the same. The foundation of every SEO campaign for an attorney website involves identifying the keywords that your ideal clients use when searching online for the services that your law firm provides. These keywords will differ depending on which area of law your firm focuses in, but here are a few examples based on legal practices that our team has worked with:

Personal Injury Lawyer

Family Law Attorney

Divorce Lawyer Near Me

Criminal Lawyer

Estate Planning

Real Estate Attorney

Identify the best keywords to target for your firm’s practice through keyword research, and then structure your website around them. For each area of practice that you wish to rank for, create a dedicated page optimized around the primary keyword and semantically related keywords for that practice area. Then, build your website accordingly and optimize the technical elements (page title tags, H tags, meta descriptions and other elements) while following Google’s best practices.

A website is the first of three pillars of local SEO. Once your website is built, it’s time to complete the remaining two: Verify and optimize a Google My Business (GMB) profile, and create and optimize directory listings in authoritative online directories like Avvo, Nolo, FindLaw, Yelp, YellowPages and more. The more online directories that your law firm’s contact information is accurately listed in, the more Google will trust your law firm and rank your website in the search results.

For more information on keyword research and SEO for your law firm, check out our blog posts on 6 Easy & Effective Keyword Research Tips and What is Local SEO?

After the above is completed – your website is built and optimized, your GMB is verified and optimized, and your directory listings are created and optimized – the groundwork has been laid for a successful local SEO campaign for your law firm. But equally as important as laying a strong foundation for an SEO campaign, is closely monitoring and managing it on a regular basis. Google’s algorithm changes every day, which means fluctuations in rankings occur on a regular basis. To maximize your business’s online visibility, and to get ahead – and stay ahead – of your competition, it is essential that your SEO efforts are regularly managed and enhanced as the competition dictates.

Website Design for Lawyers & Attorneys – the 3 Best Options

If you’re an attorney considering the best options to build a website for your law firm, there are three different routes that you can go. Which one is best for your firm largely depends on what you are hoping to accomplish with your website. Attorneys that want a website to generate new clients for their law firm will have different needs than attorneys that do not.

The three primrary website design options for attorneys are:

1. Build the website yourself with a DIY website tool. This option is the most cost effective, but requires a lot of time and knowledge. If you have the time to put in the effort and are comfortable with using DIY website design tools like Wix, Squarespace or WordPress, this may be the best option for you.

lawyers on computer and phone screens

2. Hire a Traditional Website Designer. This option will cost more than designing the website yourself, but will save you tons of time and ensure that your website has a professional and modern appearance (assuming the designer is an experienced professional). If your goal is to have a professional looking website for your legal practice, but you’re not concerned with the website generating new leads and clients, this may be your best option.

3. Hire a Website Design & Local SEO Expert. This option will allow you to create a website for your law firm that appears at the top of Google search results for the areas of law that your firm focuses in. If your goal is to create a professional website that generates new leads and clients for your firm, then this is your best option.

Recent Websites We Have Created for Law Firms

At Reach One Local, we have helped hundreds of law firms to rank at the top of Google search results in their local areas with professional and modern websites that are designed to convert visitors into qualified leads. Specifically, we specialize in work with lawyers in the following practice areas:

  • Personal Injury Law
  • Family Law
  • Criminal Law
  • Business Law
  • Estate Planning & Elder Law
  • Real Estate Law

We take pride in the work we do for our clients and are proud of the results we have helped them achieve. Below is an example of a recent website that we built for a law firm.

Graphic showing example a website for a law firm

If you’re an attorney interested in what professional website design and local SEO services can do for your law firm, send us an email at, or fill out the form below to receive a free quote for your law firm. We are here to answer your questions.

For information on other industries and professions that we specialize in helping to build state-of-the-art websites designed to dominate their local search results, visit our client industries page here.

Get Your FREE Quote On Web Design & Local SEO Services for Your Law Firm

Reach One Local

Charlotte, NC

Reach One Local specializes in website design and search engine optimization for small businesses & startups. Our strategies are proven and our results are real. Get in touch today to begin maximizing your revenue.

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