Web Design & SEO for Landscapers

If you’re a landscaper, there is an endless amount of people that need your services. And in today’s digital age, people turn to Google and other online search engines when looking for professional landscaping services more than ever before. Word of mouth will always be the best form of marketing because nothing speaks louder than a satisfied customer speaking to someone they know, but people now trust Google search results and reviews as much as they trust the opinion of their friends and family.

SEO for landscapers is the process of implementing search engine optimization (SEO) on a website for a landscaper or landscaping company to reach the top of the first page in Google search results. When best SEO practices are followed, it allows Google and other online search engines to understand and trust the landscaping services that the business offers. And when Google trusts a landscaping business, it will show its website in the top search results for relevant landscaping search terms in the geographical area that the business operates in.

Landscaping search terms are called “keywords.” Keywords are the foundation of any successful SEO campaign, and the content and technical components of your website should all be optimized around the keywords most relevant to your business. At Reach One Local, we have worked with 100+ landscaping companies to help them reach the top of Google search results for their desired keywords. A few common keywords for landscapers we have worked with in the past include:

In order for your landscaping website to appear at the top of Google search results for your targeted keywords, the website must be built with these keywords as the foundation for its structure. In other words, every page of your website should be created around a specific keyword that you wish to rank for. Everything from the textual content of the page, to the technical aspects such as the title tags, Heading (H) tags and page slugs, to the linking structure, menu structure and so much more should be built and optimized around the landscaping keywords you wish to rank for. If you are a landscaper that provides full landscape design and installation services, created a dedicated page for that service optimized around the best keyword in your local area. If you also offer lawn mowing, hedge trimming and mulching, have a dedicated and optimized page for each one of those services, too.

In addition to building your landscaping website in an optimized structure, you must also create and optimize a Google Business Profile and online directory listings to maximize your potential of dominating the online search results. When all three of these things are built and optimized to their fullest extent, Google begins to understand what your business specializes in and trusts that you provide quality service to your customers. And when Google trusts your business, it shows your business at the top of search results for the landscaping keywords related to your business in the areas that you serve.

If you’re interested in what you can do to take the SEO for your landscaping business to the next level, read our article about how to properly implement Local SEO for your business.

If you run a landscaping business anywhere in the United States, it is essential that you have a professional website for your business. Businesses with modern, up-to-date websites generate exponentially more leads and customers than businesses without. Websites help to attract new customers through online searches (if properly optimized), provide one location for new and existing customers to find all of your information, and immediately build trust with future and current customers in today’s digital age. But the best option for building your landscaping website will depend on the goals for your website.

There are three primary options if you are in the market for landscaper web design services:

• Use a DIY website builder such as Wix or SquareSpace
• Find a young freelancer willing to work for cheap (or free) to gain the experience
• Hire a professional landscaper web design service

If you have the time to invest and the interest in learning to build your own website, there are several DIY website builders that you can use. Wix and SquareSpace are among the most popular, and they offer templates to choose from to make the process as smooth as possible. This is the cheapest option, and the most time consuming. Additionally, if you don’t understand SEO for landscaping services, you may find it difficult to get your website to appear in online search results. But if you aren’t concerned with having your website generate leads for your business and you the have time to build your own website, this may be the best option for you.

If you’re limited on time or don’t have the interest in learning to build your own website, but you are also working on a tight budget, you may be able to find a young freelance website designer that would be willing to build a website for your landscaping business at a discounted rate, or even for free. This may require tapping your network or making a post on your social media accounts to find someone in this situation, but it can help to save your business money. The downfall is that the functionality of your website will be limited to the designer’s capabilities, and it will be difficult for your website to appear in online landscaping search results if the designer isn’t also implementing the full array of best SEO practices. But, like with the DIY website builders, this may be the best option for your business if generating leads and new customers isn’t something you need your website to do.

At Reach One Local, our team has helped over 150 landscaping businesses to achieve page 1 rankings for relevant keywords in the cities they serve. Our approach is methodical, and our results are real. Earning Google’s trust to show your business at the top of its search results can take time, but if done correctly, it will become one of the most effective forms of marketing that your landscaping business will ever come across.

If you’re curious about how professional website design and SEO services can impact your landscaping business, give us a call, or email us at info@reachonelocal.com today. Estimates are always free.

For information on other industries and professions that we specialize in helping to build state-of-the-art websites designed to dominate their search results, visit our client industries page here.