Website Design & SEO for Health & Wellness Services

Grow the Clientele of Your Health Care & Wellness Offerings

"Reach One Local has allowed new clients to find my practice online, schedule an appointment, and easily navigate to my office. 10/10."

– Dentist in North Carolina

Providing health and wellness services is one of the most noble ways a business can impact its community. And for businesses that specialize in helping individuals to stay healthy, it’s pivotal that they present themselves in a way that immediately earns the trust of future customers. The number one way to do this today is to ensure that your business has a modern, state-of-the-art website that can be found in search engines when people search online.

From health care service providers like physical therapists, dentist offices and dieticians, to cosmetic service providers like teeth whitening services, plastic surgeons, hair salons and barbershops, having a contemporary website with best search engine optimization (SEO) practices has never been more important than it is right now. Whether someone is exploring options for help with a service your business provides, or they have already heard about your business and are looking for more information, it is a must to have a website that represents your business in a professional and present-day manner. Websites that exhibit modern design qualities and are optimized for search engines are instrumental in helping health, wellness and cosmetic service providers to generate new customers.

graphic that says 92% of searchers never scroll to Page 2

What is Health Care SEO & How Does it Work?

Health care SEO is the process of implementing best search engine optimization practices into the website of a health care business to gain better rankings in online search results and generate more clients. Health care businesses like physical therapy clinics, dentist offices, veterinary offices, independent imaging centers, personal trainers, massage treatment spas, and many more can benefit from implementing SEO practices into their website.

The process of health care SEO begins with identifying the best keywords relevant to your line of health care. Keywords are terms that individuals use to search online for the services your business offers, and the goal is to appear at the top of the search results when these terms are used. The content and technical components of your website are then optimized around the identified keywords. Examples of keywords for health care businesses we have worked with in the past include:

Physical Therapy

Dentist Office

Veterinarian Near Me

Massage Therapy

MRI Scan

Personal Trainer

Equally as important as building and optimizing your website around the properly identified health care keywords, is verifying and optimizing your business’s Google Business Profile and online directory listings. When a business’s website, Google Business Profile and directory listings are all optimized, it sets the foundation for a strong SEO campaign which leads to higher search engine rankings, more phone calls, and more customers. Read our in-depth blog post about Local SEO for small and medium sized businesses for detailed information on how to fully implement SEO for your health and wellness service.

How Does SEO Work for Cosmetic Services?

SEO for cosmetic services works in the same manner as health care SEO, but with different keywords. Identify the best keywords for the cosmetic services you specialize in, and implement by following the same steps mentioned above and outlined in the linked blog posts to set your business up for success. Popular keywords for cosmetic services that we have previously worked with include:

Dental Implants

Plastic Surgery


Teeth Whitening

Barbershop Near Me

Hair Salon Near Me

Are Website Design & SEO Services Important for Non-Profit Organizations?

If you operate a non-profit organization committed to bettering the world and the people that live in it, thank you for all that you and your organization do. But for all the good that your organization does, it is just as essential to have a professionally built website that represents your organization in a manner that immediately builds trust with your audience. A non-profit organization with a website that lacks an updated appearance makes it more difficult for a visitor to trust the mission of the organization. And if the website doesn’t appear when people are searching for it, that can make it even more challenging. Creating a professional website that appears at the top of Google search results will build immediate trust with anyone who sees it and will set your non-profit organization up for sustained success.

The Best Web Design & SEO Options for Health Care & Wellness Service Providers

There are three common options when it comes to website design for health and wellness businesses, and the options that is best for you depends on your business goals. Do you want your business to show up in search results and generate new clients or customers? Do you just need a simple website to display basic information so you can put a link on your business card? Determine what you want to accomplish with your website first, and then you can determine which web design route is best for your health care and wellness business.

The three options to consider after understanding your business goals are:

1. Use a DIY Website Builder

Do-It-Yourself tools like Wix and Squarespace are popular options for anyone who has the time and willingness to create their own website. You can apply templates so you don’t have to build everything from scratch, and they feature user-friendly drag and drop editors.

computer and phone screens displaying dentist, massage therapy and veterinarian services being performed

The downfall of using these tools for health and wellness businesses is that they are limited in how much customization can be done. Additionally, building your own website means you are also responsible for your own technical support and search engine optimization. Just building a website doesn’t mean it will become discoverable in online searches, so you will need to devise a plan for SEO if you want your website to generate new customers.

2. Hire a Freelancer Looking for Experience

Often, we know people in our personal and professional networks who are willing to provide services for discounted – or free – rates just for the experience. Individuals trying to build a portfolio will often offer discounted services, and the website design industry is a field where this is often the case.

If you know someone looking to gain experience in building websites, he or she can be a great option to build a health and wellness website for your business depending on how extensive the website needs to be. This is ideal for any business owner who doesn’t have the time or desire to build their own website and isn’t concerned with their website appearing in online search results.

3. Hire a Professional Website Design & Search Engine Optimization (SEO) Service

If the goal for your website is to generate more clients or customers – whether through a modern design that allows visitors to easily interact with your business, or through appearing in Google and online search results – the number one way to set your business up for success is by hiring a professional service or consultant to design, build and optimize your website. A professional with proven experience building and implementing best SEO practices for health care and wellness websites will help your business to maximize its return.

Websites We Have Built for Health Care & Wellness Professionals

At Reach One Local, we have helped over 60 businesses in the health and wellness field to generate new clients and customers through cutting-edge, optimized websites. The businesses we have worked with over the years have found tremendous value in the visibility provided from appearing at the top of Google search results.

Here are a couple examples of websites we have recently built for health and wellness businesses:

Graphic showing example of a website for a movement and massage therapist
Graphic showing example of a website for a movement and massage therapist

Our team is here to help your business grow. If you’re curious about which website design option is best for you, or if you would like a free consultation on professional web design and SEO services, give us a call, email us at, or fill out the form below today.

For information on other industries and professions that we specialize in helping to build state-of-the-art websites designed to dominate their search results, visit our client industries page here.

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Reach One Local

Charlotte, NC

Reach One Local specializes in website design and search engine optimization for small businesses & startups. Our strategies are proven and our results are real. Get in touch today to begin maximizing your revenue.

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