Website Design & SEO for Health & Wellness Services

Providing health and wellness services is one of the most noble ways a business can impact its community. And for businesses that specialize in helping individuals to stay healthy, it’s pivotal that they present themselves in a way that immediately earns the trust of future customers. The number one way to do this today is to ensure that your business has a modern, state-of-the-art website that can be found in search engines when people search online.

Health care SEO is the process of implementing best search engine optimization practices into the website of a health care business to gain better rankings in online search results and generate more clients. Health care businesses like physical therapy clinics, dentist offices, veterinary offices, independent imaging centers, personal trainers, massage treatment spas, and many more can benefit from implementing SEO practices into their website.

The process of health care SEO begins with identifying the best keywords relevant to your line of health care. Keywords are terms that individuals use to search online for the services your business offers, and the goal is to appear at the top of the search results when these terms are used. The content and technical components of your website are then optimized around the identified keywords. Examples of keywords for health care businesses we have worked with in the past include:

Equally as important as building and optimizing your website around the properly identified health care keywords, is verifying and optimizing your business’s Google Business Profile and online directory listings. When a business’s website, Google Business Profile and directory listings are all optimized, it sets the foundation for a strong SEO campaign which leads to higher search engine rankings, more phone calls, and more customers. Read our in-depth blog post about Local SEO for small and medium sized businesses for detailed information on how to fully implement SEO for your health and wellness service.

SEO for cosmetic services works in the same manner as health care SEO, but with different keywords. Identify the best keywords for the cosmetic services you specialize in, and implement by following the same steps mentioned above and outlined in the linked blog posts to set your business up for success. Popular keywords for cosmetic services that we have previously worked with include:

If you operate a non-profit organization committed to bettering the world and the people that live in it, thank you for all that you and your organization do. But for all the good that your organization does, it is just as essential to have a professionally built website that represents your organization in a manner that immediately builds trust with your audience. A non-profit organization with a website that lacks an updated appearance makes it more difficult for a visitor to trust the mission of the organization. And if the website doesn’t appear when people are searching for it, that can make it even more challenging. Creating a professional website that appears at the top of Google search results will build immediate trust with anyone who sees it and will set your non-profit organization up for sustained success.

The downfall of using these tools for health and wellness businesses is that they are limited in how much customization can be done. Additionally, building your own website means you are also responsible for your own technical support and search engine optimization. Just building a website doesn’t mean it will become discoverable in online searches, so you will need to devise a plan for SEO if you want your website to generate new customers.

2. Hire a Freelancer Looking for Experience

Often, we know people in our personal and professional networks who are willing to provide services for discounted – or free – rates just for the experience. Individuals trying to build a portfolio will often offer discounted services, and the website design industry is a field where this is often the case.

If you know someone looking to gain experience in building websites, he or she can be a great option to build a health and wellness website for your business depending on how extensive the website needs to be. This is ideal for any business owner who doesn’t have the time or desire to build their own website and isn’t concerned with their website appearing in online search results.

3. Hire a Professional Website Design & Search Engine Optimization (SEO) Service

If the goal for your website is to generate more clients or customers – whether through a modern design that allows visitors to easily interact with your business, or through appearing in Google and online search results – the number one way to set your business up for success is by hiring a professional service or consultant to design, build and optimize your website. A professional with proven experience building and implementing best SEO practices for health care and wellness websites will help your business to maximize its return.

At Reach One Local, we have helped over 60 businesses in the health and wellness field to generate new clients and customers through cutting-edge, optimized websites. The businesses we have worked with over the years have found tremendous value in the visibility provided from appearing at the top of Google search results.

Here are a couple examples of websites we have recently built for health and wellness businesses:

Our team is here to help your business grow. If you’re curious about which website design option is best for you, or if you would like a free consultation on professional web design and SEO services, give us a call, email us at info@reachonelocal.com, or fill out the form below today.

For information on other industries and professions that we specialize in helping to build state-of-the-art websites designed to dominate their search results, visit our client industries page here.