Website Design & Local SEO for General Contractors

As a general contractor by trade, it’s likely that you don’t have the time to even think about designing and optimizing a website for your business. Whether remodeling a kitchen, building an addition, or creating someone’s custom dream home, general contracting projects require incredible amounts of time, precision, skill, and knowhow that make it difficult to prioritize the design and maintenance of a website. From time and cost to knowledge and trust, there are several reasons why you may be hesitant to pull the trigger on creating a website for your business.

The concept is simple: Show up on page 1 of Google and start generating inbound leads from people searching for your services. But how does it all work? SEO for general contractors starts with identifying the keywords that homeowners in your area use when searching for the services that you provide. Here are a few examples:

Keywords like these (and many others) will be the foundation of your website’s SEO and will be used to build the content and structure of your website. The next steps involve creating the website content tailored around your identified general contracting keywords while following Google’s best practices, and then incorporating that content into the website. From here, there are technical aspects of your website (things like page title tags, heading tags, meta descriptions, and more) that will need to be optimized in accordance with the keywords you have identified for each page. Then you will need to create, verify, and optimize your Google Business Profile (GBP) and online directory listings. For a detailed breakdown on everything that goes into optimizing a website for a general contractor or any other small business owner, check out our blog post on What is Local SEO?

All the above is done to lay the groundwork for the SEO of your website. After your website, GMB, and online directory listings are properly set up and optimized, it is important to closely manage your general contractor SEO campaign regularly to see complete results. Exactly how long until you see results from SEO as a general contractor varies based on your local competition, but it is important to understand that it will not happen overnight. Your website must first earn Google’s trust as one of the best general contractors in your local area, and that will take a little bit of time. But once it does, your website will begin generating new leads for your business on a regular basis.

At Reach One Local, we have helped hundreds of general contractors to dominate Google search results in their local areas with websites that convert leads into customers. We take pride in the work we deliver to our clients and the results we help them achieve. Below are a couple examples of general contracting websites that we have built recently.

If you’re interested in what professional website design and SEO services can do for your general contracting business, fill out the form below or email us at info@reachonelocal.com today. We are here to answer your questions.

For information on other industries and professions that we specialize in helping to build state-of-the-art websites designed to dominate their local search results, visit our client industries page here.