Ecommerce Website Design & SEO Services

Sell Online & Reach New Customers with an Optimized Ecommerce Website

“From nowhere-to-be-found to Page 1 of Google, SEO has become a key component of my ecommerce marketing strategy."

– Ecommerce owner in North Carolina

Having a website that generates new customers and sells products on its own is every ecommerce business owner’s dream. But building an ecommerce-capable website doesn’t automatically mean people are going to buy from you. Your website needs to be built in a manner that attracts online visitors and guides them through the buyer’s journey to help them make a purchase.

Online marketplaces like Amazon, Walmart and eBay have completely changed the way consumers behave. And since the start of the Covid-19 pandemic, online shopping has become more and more of the norm. Items that most people would have never thought about purchasing online can now arrive at your doorstep within 2 hours of clicking “Buy.” And depending on your marketplace membership or the cost of your order, you may not even have to pay a fee to have your items shipped and delivered.

As the entire world has become more accustomed to shopping online, there has never been a better time to start an ecommerce business. People are more comfortable than ever with making online purchases. But there is one issue – the ecommerce space is more competitive than ever before. Just building an ecommerce website is no longer enough to run a successful ecommerce business. Your website must be built with best Search Engine Optimization (SEO) practices in place to attract new website visitors and designed to convert those visitors into customers.

graphic that reads 44% of people start their online shopping with a search engine.

What is SEO for Ecommerce?

SEO for ecommerce is the process of optimizing an ecommerce website to show up in online search results related to the products that the website sells. Ecommerce websites with best SEO practices in place stand the best chance at ranking in the top online search results for the products they offer. And when an ecommerce website ranks at the top of search results, it generates new customers on a regular basis.

SEO for ecommerce websites is a more intensive process than SEO for business websites that don’t sell products online. Category pages are the bread and butter, followed by product pages. While product pages are where the transactions typically occur – though having an “Add to Cart” button for product listings on category pages is strongly recommended – the category pages provide the best opportunity at ranking for high volume searches.

Regardless of the type of products your website sells, the fundamentals of optimizing your ecommerce website for online search results remains the same.  These include:

  • Perform keyword research for the products your business sells. Check out this blog post for help with keyword research.
  • Clearly name your products. Include important specifications that are unique to your products, and a keyword that people would search for (if possible) when looking for the specific type of product.
  • Include your product name and keyword the title tag of your product pages.
  • Include robust and informative product descriptions. Avoid fluff. Product features and benefits, technical specifications, product comparisons, “how to use” product instructions, and FAQs are all great things to include on product pages. Incorporate keywords relevant to the product, but don’t overdo it.
  • Include clear, appealing photos of your products. 4 – 7 images per product is recommended. Consider photos of the product itself, and photos of people using the product.
  • Create category pages that showcase and list an umbrella of similar products.
    Example: If your ecommerce website sells clothes, have separate category pages for shirts, pants and shorts.
  • Include robust content on your category pages that describe the category of product you offer in detail and answer FAQs about products in the specific category.
  • Ensure the pages on your website, especially the product and category pages, load quickly.

SEO for ecommerce is a very involved process and requires doing all of the little things correctly. The above listed items are some of the basics and are a great start to ensuring your ecommerce website is optimized for online searches, but the truth is that this is just scratching the surface of everything that goes into fully optimizing your ecommerce website. For more information on how to implement SEO for ecommerce website, check out this step-by-step guide from Search Engine Journal.

What Are the Best Options for Ecommerce Website Design?

When it comes to ecommerce website design, there are three options:

1. Do it yourself using a DIY ecommerce website builder such as Shopify, Wix or Squarespace.

2. Find a beginning freelancer who is willing to take on the project in exchange for the experience and portfolio builder.

3. Hire a professional ecommerce website design service.

DIY ecommerce website design tools are great for business owners who have the time to create their own website and are comfortable with doing the development on their own. There are many tools out there, but Shopify, Wix and Squarespace are three of the most common. If you don’t have a large budget, you don’t need major customizations, you’re not concerned about driving traffic from online searches, and/or you do have the time to build and manage your website on your own, a DIY ecommerce website design tool may be perfect for you.

ecommerce websites and people online shopping displayed on computer and phone screens

If you don’t have a large budget or the time to build your website yourself, you can search around for freelancers in the early stages of their career that are willing to take on your project for free, or at a minimal cost. This is usually best for ecommerce business owners that just need a simple website to sell products and aren’t concerned with driving traffic from online searches. Freelancers at this point in their career can be great to work with as they are often hungry and willing to work hard for the experience of building a new website that they can add to their portfolio to grow their career. The one drawback is that there are often limitations in the amount of customization that a beginning freelancer can provide. If this sounds like the best option for your ecommerce business, start by asking friends and family who they know that builds ecommerce websites. Asking for recommendations on social media is a great way to get in touch with a young freelancer, too.

If you want to build an ecommerce website that exhibits modern features and designs, drives traffic from online searches, and converts visitors to customers at a high rate, hiring a professional ecommerce website design service is the best option. When hiring a professional with proven ecommerce design and SEO experience, the potential for your business to grow skyrockets. Not only will your website have a state-of-the-art look which will allow website visitors to trust your business and feel good about purchasing from your store, but it will also have the ability to rank well in Google and other online search engines for the types of products that your business sells. When an ecommerce website attracts new visitors on its own, earns the trust of its visitors, and converts its visitors into customers, the potential of the business’s success is limitless.

Websites We Have Built for Ecommerce Businesses

At Reach One Local, we have helped dozens of ecommerce businesses rank at the top of Google search results with cutting edge websites that convert visitors into customers. From small-to-medium sized businesses to multimillion dollar international brands, we have designed and optimized ecommerce websites of all sizes.

We are proud of the success we have been able to help our ecommerce clients achieve and we take a lot of pride in the work we have done for them. Below is an example of a recent ecommerce website we built.

graphic showing example of an ecommerce website built by Reach One Local

If you’re an ecommerce business owner curious about what professional website design and SEO services can do for your online store, fill out the form below or send us an email at today. We are here to answer your questions and will be in touch within 24 hours.

For information on other industries and professions that we specialize in helping to build state-of-the-art websites designed to dominate their search results, visit our client industries page here.

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Reach One Local

Charlotte, NC

Reach One Local specializes in website design and search engine optimization for small businesses & startups. Our strategies are proven and our results are real. Get in touch today to begin maximizing your revenue.

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