Website Design & Local SEO for CPAs & Accountants
Grow Your Accounting Business with a Client-Generating Website
"Reach One Local put my accounting firm on the map - literally. My website has generated more clients than I could have imagined."
– Owner, Accounting Firm in New Hampshire
Whether you’re an individual CPA or accountant, or you run a small-to-medium sized accounting firm, your website can be a key revenue generator for your business. If you have the bandwidth to take on new clients, the first thing you need to ensure is that your business has a modern, up-to-date website and is optimized for search engines. Accounting websites with search engine optimization (SEO) best practices in place and maintained on a regular basis are most likely to appear at the top of online search results and are in the best position possible to attract and land new clients.
When individuals and business owners have questions or need help with their accounting needs, they often turn to Google and other online search engines for advice. Several times every month, people search online for help with personal accounting, tax accounting, bookkeeping, business accounting, QuickBooks, and more. The accounting firms that show up at the top of these search results (primarily within the top 3 places) for these services in their local area have the best chance of converting online searchers into qualified leads, and ultimately new clients.
What is SEO for Accounting Firms, and How Does it Work?
Accounting services have always and will always be in demand. Individuals, families, and businesses will always need help tracking and managing finances, and an experienced accountant can help people and businesses save hundreds, or thousands, or even tens of thousands of dollars and more every year. And in today’s age, when people need help with things – or answers to questions – the first place they turn to is Google (…and sometimes Bing or Yahoo).
From individuals whose finances are officially too complex to trust TurboTax to do the job, to business owners who need help tracking payroll, overhead and other expenses, people are regularly looking online for accounting services. The terms that people use when searching for accounting services online are called keywords. Which keywords are most relevant to your accounting firm depends on in which area of accounting your firm specializes. Here are some examples of primary keywords for accounting firms we have worked with in the past:
Certified Public Accountant
Tax Accountant Near Me
CPA Near Me
Tax Services Near Me
So how do you appear at the top of the search results for keywords relevant to your accounting firm? You implement Search Engine Optimization (SEO) on your website. SEO is the process of building your website and publishing content on it in a way that is easy for online search engines to understand, and robust and knowledgeable enough for the search engines to trust you as an expert in the industry. When you implement best SEO practices on your accounting firm’s website, and you properly manage your firm’s Google Business Profile and directory listings, you will begin to climb up the search results. When you climb up the search results, your phone rings more, you generate more leads, and you win more clients.
For more information on how to implement SEO for your accounting firm, check out our detailed blog post about Local SEO.
The Best Website Design Options for Accountants & Accounting Firms
If you run an accounting service – whether as an individual or a large accounting firm – it is imperative to have a professional website to represent your business. Think of an accounting website as the store front of an accounting firm. When people find your business online while searching for accounting services, the first impression they have is of your website. Be sure that your website represents your accounting practice in a professional manner that earns the trust of visitors. Once visitors trust that the services you offer can help them, then they pick up the phone and make the call.
Okay, you get the point – websites for accounting firms are important. They’re important for all businesses. But how do you build an accounting website that will represent your firm the way you want it to? With so many options available – from DIY tools like Wix and Squarespace – to website design agencies of all sizes, it’s difficult to determine the best option. But don’t worry, we’re here to help you sort it out right now.
The first thing that’s important to understand is that an accounting website is an investment. That doesn’t mean it has to cost a fortune (we promise, it doesn’t), it just means that you will generate more business because of it. And the better built your website is, the more business that will come from it.
The second thing that’s important to understand is how much time and knowledge of website design you have. If you have prior experience with website design and the time to commit to building a website for your accounting practice, there a number of great DIY website builders and content management systems (CMSs) available today. The aforementioned Wix and Squarespace are both leading CMSs in the DIY website space, and both regularly update their capabilities to stay current with design trends. WordPress is the most popular CMS and offers more capabilities than any other DIY website design tool. Because it is an “open source” platform, anybody can create add-on features (called “plugins”) that can be used to enhance websites. Other options are DIY website builders from hosting companies like GoDaddy and Host Gator. Depending on where you host your website domain, there may be a DIY website builder included in your hosting package.
If you’d rather not go the DIY route, there are several professional website design services to choose from. Anyone from a young designer to an expert consultant to a large agency will be happy to provide a quote to build your accounting website. But before choosing a website design service to move forward with, ask yourself the following questions:
- Does their website represent their service in a professional manner?
- Does their website create a good first impression?
- Will they actually care about my business?
If your goal is for your website to show up in online search results on Google and other search engines, you will also want to hire an SEO expert. You can choose to hire a separate SEO consultant or agency from your website designer, but finding one that can provide both services at once will best set your accounting firm up for success.
Websites We Have Previously Built for Accounting Firms
At Reach One Local, we treat each and every one of our clients as a partner we hope to build a lifelong relationship with. We are a small team of website design and SEO experts, and we take pride in the genuine work, real results, and sustainable success we are able to build with our clients.
We have helped 70+ accountants and accounting firms to climb to the top of Google search results with professionally built websites. Specifically, we provide website design and SEO services for accounting firms in the following areas of focus:
- Certified Public Accountants (CPAs)
- Tax Preparation & Filing
- Payroll Services
- Business Accountants
Here’s a website we recently built for a local accounting firm:
At Reach One Local, we are here to help you reach the online heights you want to take your accounting services to. If you’re interested in what professional website design and SEO services can do for your accounting firm, email us at firstname.lastname@example.org to learn more, or fill out the form below to receive a free quote. We’re happy to answer any questions you have.
For information on other industries and professions that we specialize in helping to build state-of-the-art websites designed to dominate their search results, visit our client industries page here.