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Search Engine Optimization is the Smartest Investment a Small Business Can Make
Local SEO is the process of optimizing your website for local searches. It’s the bread and butter for small businesses; the foundation of their marketing success. Nearly four out of every five local mobile searches result in an offline purchase. This means that every small business, from restaurants to HVAC contractors to dentist offices to attorneys to everyone in between, needs to optimize their websites for local search results.
Google is a referral business: It recommends businesses that it feels will make the searcher happy. The most powerful form of marketing has always been word of mouth, but today people trust Google results and reviews as much as they trust their friends and family. Google itself is a business, and it wants to ensure that it keeps the trust of its users. To do this, Google only recommends the businesses and websites that it recognizes as experts.
- Percentage of Google searches that are local 46% 46%
- Percentage of local searches resulting in a visit or phone call 72% 72%
- Percentage of all web traffic that results from organic search 95% 95%
A well-executed Local SEO campaign will prove to Google that you are an expert in your industry. There is a lot of work and analysis that goes into this, and it takes a little time. Exactly how long varies based on industry and location, but 3-6 months is a fair average amount of time to see legitimate improvement. Once you reach page one, it’s important to stay conscious of all SEO efforts to ensure that you remain there.
Local SEO should be the very first investment that small business owners make. We live in a world where if it’s not on the internet, then it doesn’t exist. Get ahead of the competition by getting your business on page one of Google and other search engines. The amount of business you’re currently missing out on might be life changing.
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Reach One Local
Reach One Local specializes in website design and search engine optimization for small businesses. Our strategies are proven and our results are real. Get in touch today to begin maximizing your revenue.